[2024] Practice with these 410-101 dumps Certification Sample Questions [Q42-Q56]

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[2024] Practice with these 410-101 dumps Certification Sample Questions

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Facebook Certified media buying professional certification is designed to assess an individual’s knowledge of Facebook’s advertising platform. Facebook Certified media buying professional certification program covers various topics such as campaign planning, buying types, ad formats, targeting options, and measurement. By earning this certification, professionals can demonstrate their expertise in Facebook advertising and gain credibility in the industry.

NO.42 You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

Campaign #1 has the highest ROAS of 63.20

Campaign #2 has the lowest ROAS of 1.87

Campaign #3 has the lowest ROAS of 1.87

Campaign #2 has the lowest ROAS of 1.72

Campaign #3 has the lowest ROAS of 9.95

Campaign #3 has the highest ROAS of 63.20

NO.43 Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

Reach and frequency

Auction optimized for video views

Auction optimized for brand awareness

TRP buying

Auction optimized for reach

NO.44 What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

Purchase Event

Lead

View Content

Add to Cart

Add Payment Info

Complete Registration

NO.45 You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

$102.50

$265

-$265

$410

NO.46 You just hired a new social media manager. You need to run a campaign on Instagram based on people who’ve downloaded a tripwire on your company’s website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

Pixel Standard Access

Pixel Event Manager

Pixel Editor

Pixel Moderator

Pixel Ad Manager

NO.47 You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

Website Traffic through Facebook pixel audience

Core Audiences

Post Engagement Audiences

CRM customer database audience

NO.48 You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client’s Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

Go to your Business Manager and associated your pixel with the Product Catalog.

Install the Facebook pixel helper and make sure your pixel is detected

Go to the Product Catalog Preference API and troubleshoot your pixel

Create a new Facebook pixel and install the new pixel on your site

You need to run dynamic ads for the pixel to detect your Product Catalog

NO.49 You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

Change audiences to custom audiences.

Change the bidding type to CPA instead of CPM.

Use Facebook SDK to measure conversions.

Add conversion lift tests to measure campaign results.

Use more core audiences to increase results.

NO.50 Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

Facebook

Audience Network

Instagram

Facebook and Audience Network

NO.51 You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

Change the bid from automatic to manual.

Change the audience to a new one.

Refresh the image or video you are using to a new one.

Change the placement of the ads.

NO.52 What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

Traffic

Lead Generation

Messages

Store Visits

App Installs

Page Likes

NO.53 You have a client’s customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
– Email
– Phone Number
– Age
– Value
– Currency
– Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.

You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.

You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.

You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.

NO.54 Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

You should first do a custom audience with the database, and then, a similar audience optimized for reach.

You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.

You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.

NO.55 A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client’s attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
(Select all that apply)
Choose ALL answers that apply.

Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook’s secure mechanisms protect advertisers’ information throughout the creation, use, and storage of their Custom Audiences.

When you upload a list of customer or share your customer list, it’s hashed locally in your browser before it’s uploaded to Facebook.

When you upload a list of customer or share your customer list, it’s hashed once it enters Facebook.

The matched and unmatched hashes are kept for 180 days.

The matched and unmatched hashes are deleted.

Facebook will store all data from your CRM but hash it so people can’t see private info.

NO.56 An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You’ve set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who’ve visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

You should increase attribution window to 7 days.

Change optimization from custom conversions to value optimization.

Run retargeting campaigns to people who have made purchased in the past 10 days.

Delete all remarketing campaigns

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