Aug-2024 Pass Your 410-101 Exam at the First Try with 100% Real Exam [Q44-Q59]

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Aug-2024 Pass Your 410-101 Exam at the First Try with 100% Real Exam

Get Real Exam Questions for 410-101 with New Questions

Facebook 410-101 is a certification exam that is designed to test and validate the skills and knowledge of professionals in media buying. 410-101 exam is aimed at assessing the ability of candidates to create and manage effective ad campaigns on Facebook and Instagram. Facebook Certified media buying professional certification is a valuable asset for those who wish to prove their expertise in the field of social media advertising.

NEW QUESTION 44
An online boutique jewelry is trying to maximize their investment in their Facebook campaigns; however, they see that conversions have been low. These are the initial set up of the campaign you are running:
* Campaign is optimized for conversion objective
* The attribution window is set to 1 days
* You’ve set up lifetime budget
* Average purchase value has been higher than expected
You are running remarketing campaigns to people who’ve visited the website What changes do you make in order to increase conversions?
Choose only ONE best answer.

You should increase attribution window to 7 days.

Change optimization from custom conversions to value optimization.

Run retargeting campaigns to people who have made purchased in the past 10 days.

Delete all remarketing campaigns

NEW QUESTION 45
You have a client’s customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
– Email
– Phone Number
– Age
– Value
– Currency
– Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.

You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.

You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.

You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.

NEW QUESTION 46
You talk with your client and understand that there are specific events that you need to register in PhotoSnap’s app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

App Launched, Initiated Checkout, Purchased, Spend Credits

App Launched, Added Payment Info, Purchased, Completed Tutorial

Added To Cart, Purchased, Completed Tutorial, Added To Wishlist

Achieved Level, Purchased, Completed Registration, Viewed Content

Purchased, Initiated Checkout, Completed Registration, Rated

NEW QUESTION 47
Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

CPM

Reach

CPC

Brand Lift

Frequency

NEW QUESTION 48
You’ve spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.

Run conversion campaign ads optimized for the “Initiate Checkout Event” to people who have visited the main landing page of the product.

Run conversion ads optimized for the “Lead Event” to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.

Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.

You run different conversion campaign ads for all events currently being measured on the website.

NEW QUESTION 49
Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

You should run an accelerated delivery.

You should run a standard delivery.

You should set up a minimum bidding price.

You should set up a maximum bidding price.

NEW QUESTION 50
You are opening a new Fan Page for a customer, and he/she is requesting the following name for it:
FL@VOR.
Is there any issue with the name? If so, what is your recommendation?
Choose only ONE best answer.

FL@VOR can’t be used, you should use FLAVOR.

You should not have any issues with naming the fan page FL@VOR.

FL@VOR can’t be used, you should use fl@vor.

FL@VOR can’t be used, you should use flavor.

You need to come up with a different name, like flavorshop or flavorstore so that Facebook doesn’t reject it.

NEW QUESTION 51
What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

Page Analyst

Page Advertiser

Ad Account Admins

Fan Page Admins

Fan Page Analyst and Ad Account Admin

NEW QUESTION 52
You have a monthly budget of $10,000 to utilize across various campaigns for a retail client. Your social media manager over-spent $1,230 on the previous period. Your client is upset as you’ve spent more than the allocated budget and wants you to control the budget.
How can you ensure that this month you don’t go over your $10,000 budget?
Choose only ONE best answer.

Configure your campaign limit to $10,000

Set up a lifetime budget for your campaigns to $10,000

Set up your billing threshold to $10,000

Set up your account spending limit to $10,000

NEW QUESTION 53
What is the biggest difference between doing a 1% versus a 6% similar audience?
Choose only ONE best answer.

A 1% similar audience is optimized for similarity whereas a 6% is optimized for reach.

A 6% similar audience is optimized for similarity whereas a 1% is optimized for reach.

There is no difference. The 6% audience will only be a larger audience that excludes the 1% audiences.

A 6% would include several countries whereas a 1% would only include one country.

NEW QUESTION 54
What are the requirements for a business to open a “Shop” on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

Sell physical items

Agree with Facebook’s merchant terms

Have an ad account

Link to valid bank account

Have a TIN

NEW QUESTION 55
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

Yes. Once you give administrators access to the Fan Page, they also become owners of the account.

Yes, but only if they are also employees of the Business Manager Account.

No, since they are employees and not administrators at the Business Manager Account.

NEW QUESTION 56
Which strategy should you recommend to meet the client’s goals?
Choose only ONE best answer.

Interest and lookalike audiences.

Custom Audiences and Carousel.

Audience Network and Custom Audiences.

Custom audiences and Lookalike audiences.

NEW QUESTION 57
Your client is launching a new car nationwide.
They’ve come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

Ad Auction, running multiple campaigns with specific dates so that it’s targeted correctly.

Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.

Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.

NEW QUESTION 58
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

Traffic and conversion ads.

Traffic and store visit ads.

Post Engagement and brand awareness ads.

Conversion and traffic ads.

Video Views, lead generation, and traffic ads.

Conversion and product catalog sales / dynamic ads.

NEW QUESTION 59
What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

Ad Type

Audience

Dynamic Creative

Offer

Placement

Image

Facebook 410-101 certification exam covers a wide range of topics, including Facebook ad policies, ad targeting, ad formats, and bidding strategies. It also focuses on understanding Facebook’s ad auction system, measuring ad performance, and optimizing ad campaigns for better results. 410-101 exam is designed to test the candidate’s ability to plan and execute successful Facebook ad campaigns that meet specific business objectives and deliver measurable results.

Updated 410-101 Certification Exam Sample Questions: https://www.prepawaytest.com/Facebook/410-101-practice-exam-dumps.html

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