Get Advanced-Cross-Channel Braindumps & Advanced-Cross-Channel Real Exam Questions [Q33-Q49]

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Get Advanced-Cross-Channel Braindumps & Advanced-Cross-Channel Real Exam Questions

Salesforce Advanced-Cross-Channel Actual Questions and Braindumps

Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Mobile (SMS/Push)
Leveraging Customer Data and Analytics for Personalization		– Predictive modeling – Segmentation – Data management
Cross-Channel Marketing Strategies and Tactics		– Campaign planning – Channel selection – Multi-touch attribution
Distributed Marketing
Interaction Studio
Ad Studio
Triggers
Social Studio
Einstein for Marketing Cloud	22.5%
Measuring and Reporting on Cross-Channel Marketing Performance		– Dashboarding – Data visualization – KPI selection
Journey Orchestration
Integrating and Optimizing Marketing Campaigns Across Channels		– Campaign automation – API integrations – Data synchronization
Aligning Cross-Channel Marketing with Business Objectives		– Goal setting – Change management – Stakeholder management

NO.33 Which keywords does MobileConnect automatically recognize as STOP keywords?

LEAVE, GOAVVAV, END, UNSUB, NO

QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW

STOP. FINISH, END, UNSUB, LEAVE

STOP, QUIT, CANCEL, END, UNSUBSCRIBE

NO.34 What does Einstein copy Insight take into account, Select 3(arul’s answer a,b,c)

Frequently used phrases in subject line

spelling and punctuation errors

emotional tone of subject line

engagement data

NO.35 Which two use cases are best suited for the new MC Transactional Messaging API?

Order confirmations

Subscription reminders

Flash Sales

Password Resets

NO.36 Which three statements are true for MC Behavioral Triggers?

Behavioral Triggers can be triggered from interactions with both Content and Products

Behavioral Triggers are mandatory for Commerce Cloud integrations.

Collect tracking code is necessary to use Behavioral Triggers

Behavioral Triggers are not editable

Behavioral Triggers require a catalog of assets

NO.37 How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

hourly

daily

monthly

Biweekly

NO.38 What is prerequisite for email/web recommendations: select 2

collect tracking code

catalog

NO.39 Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.

Make sure you are connected to a fiber internet connection.

Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.

Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.

Do not use a filter in the entry source to filter more than 50% of your contacts

NO.40 Where would you add a topic profile

Social studio automate

Admin settings

Workspace settings

Social studio engage

NO.41 What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

EEF analyzes 360 days of historical data to determine the right frequency of communication.

EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.

EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

EEFuses only commercial send data.Transactional sends are not considered in modeling.

Salesforce trains eachcustomer’s model using only thatcustomer’s data.

NO.42 What does Priority in an in App message determine?

If the priority is set to 1, then the user’s device will vibrate to let them know

Which message shows first when the user opens the app, when multiple-inapp messages are present on the user’s device

Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device

Where on the screen (top, middle, bottom) the in-app message should appear

NO.43 If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

Use Journey Builder Engagement Splits to identify who Clicked the ” Download Mobile App’ link.

Use Journey Builder ‘ s (JB) Data Extension Entry Source and JB Email Activities

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the ” Download Mobile App ” link.

Use Automation Studio ‘ s (AS) Query Entry Source and AS Send Email Activities

NO.44 What is true about Einstein engagement frequency (EEF). Select 3

EEF uses only commercial send data not transactional

The model uses data available only in your account

Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

It uses last ISO days engagement data

NO.45 What is true about Inbox message:

It can open any public url also and not only cloud page

Device owns the message not the contact.

Contact owns the message not the device.

Alert+inbox consume 1 supermessage.

NO.46 How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

NO.47 Where to create topic profiles in command center?

command center

social automate

social admin

NO.48 3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

switched off

SMS sent to landline number

mobile is in another call

out of cellular network coverage

Low battery

NO.49 What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

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