[Oct-2022] Latest MCC-201 Exam Dumps for Pass Guaranteed [Q33-Q51]

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[Oct-2022] Latest MCC-201 Exam Dumps for Pass Guaranteed

Reliable Marketing Cloud Consultant MCC-201 Dumps PDF Oct 28, 2022 Recently Updated Questions

Salesforce MCC-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Connect a Marketing Cloud account to a Salesforce org Understand the tracking data available in the Sales Service Cloud
Topic 2	How to create segments using Filters and the Query Activity Salesforce Marketing Cloud Overview
Topic 3	Explain how and why to bring Salesforce CRM data into the Marketing Cloud Marketing Cloud Connect Overview
Topic 4	Overview of the Customer Success Platform How to create a dashboard for Marketing Cloud tracking reports
Topic 5	Understand the tracking data available in the Marketing Cloud Understand what happens when an email is sent
Topic 6	How to automate the sending of an email via a Triggered Email, Automation Studio, and Journey Builder
Topic 7	Review of the pre-requisites for Marketing Cloud Connect Review of what functionality can be accomplished in each cloud
Topic 8	Explain each of the Sales and Service Cloud Activites Review of various ways to connect the Clouds
Topic 9	How to synchronized data sources in Contact Builder How to create and customize Marketing Cloud reports in the Sales

NEW QUESTION 33
A customer has an eCommerce site and Imports data into three data extensions daily; ‘Orders’, ‘Order_Details’ and ‘Products’
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?

Create a one-to-one relationship between Orders and order_Details

Create a one-to-one relationship between the contact record and Order_Details

Create a one-to-one relationship between Order_Details and Products

Create a one-to-many relationship between Orders and Order_Details

NEW QUESTION 34
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?

Report Studio

Web Analytics Connector

Interaction Studio

Datorama

NEW QUESTION 35
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

NEW QUESTION 36
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers

Does their License include support for REST APIs?

How many API calls are included in their License?

Does their License include the Large Data Extensions feature?

Why do they require 10 years of historical data in Marketing Cloud?

NEW QUESTION 37
What are the similarities between Automation Studio and Journey Builder?

Have duration plus wait activity

Ability to define an email send

Fire an event from Automation Studio to Journey Builder

NEW QUESTION 38
Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

Journey Data queried from main data extension

Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

Journey Data using CRM Report Import Activity to Salesforce Data Extension

Contact Data using Synchronized Data Sources

NEW QUESTION 39
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?

Route the domain through an IP address unique to the business unit.

Configure link wrapping to redirect to the business unit’s subdomain.

Configure custom Reply Mail Management for the business unit’s subdomain.

Delegate a specific subdomain to the Marketing Cloud name servers.

NEW QUESTION 40
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

An additional IP address

An additional Sender Authentication Package

An additional private domain

NEW QUESTION 41
NTO has to import a file that will be different every time.
What method should be used?

Update

Overwrite

Add and Update

Add Only

NEW QUESTION 42
Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

Re-entry anytime

Re-entry only after exit

No re-entry

NEW QUESTION 43
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)

CRM ID

Mobile Device ID

Loyalty Program Number

NEW QUESTION 44
A retail company’s database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an “Email ID,” which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to “Email ID” in the database.
What key issue should be addressed?
Choose 3 answers

How will Marketing Cloud and the database sync up?

Will new users have an “Email ID”?

What will be used as Subscriber Key?

What publication lists will be used?

Will the company need a custom preference center?

NEW QUESTION 45
What statements are correct regarding Attribute Groups?
Choose 2 answers

They link data extensions to subscriber lists.

They link data extensions to contacts.

They link data extensions to other data extensions.

They link subscriber lists to contacts.

NEW QUESTION 46
Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

Mobile Studio

Advertising Studio

Google Analytics 360

Einstein Engagement Scoring

NEW QUESTION 47
A customer wants to reports on ‘Not Sent’ contacts in Journey Builder.
Which method should be used?

Use the standard report ‘Subscribers Not Sent to’.

Use an automation with Tracking Extract.

Create an Analytics Builder Discover report.

Query the _sent Data View for the contact’s send status.

NEW QUESTION 48
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

Create this as a Journey Data Source via Journey Builder.

Push each new record into Marketing Cloud vis Platform Event API on form submit.

Perform a daily bulk export to SFTP for import via Automation.

Recreate this external web form inside Marketing Cloud.

NEW QUESTION 49
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Create a Journey and use Salesforce Data and the Reports object as the Entry Source.

Sync all custom objects to Marketing Cloud and recreate the reports for sending.

Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

NEW QUESTION 50
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

Recent Email Send Report

Data Views

Send Log

Tracking Extract

NEW QUESTION 51
A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

Run a SQL Query at 12:30 a.m. to create a suppression list.

Run an Import Definition at 12 a.m. to create a suppression list.

Create a Journey Goal to exit subscribers from the Journey.

Create and enable a BLOCKOUT window In MobileConnect.

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Salesforce MCC-201 Exam Syllabus Topics:

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